What is A/B testing?
A/B testing—also known as website optimization—is the act of serving different versions of a page to visitors to see which works best.
Consistency is Key
All the variations can be managed through Charm. When visitors reload a page, they will always see the same version. A variable can be changed across a whole site, like a logo or footer.
Do you want to increase the number of visitors who...
Buy something
Create tests that detect and maximize clicking links, like add to cart.Sign Up
Charm can measure how many people send a form, like signup or newsletter.View more content
Increase the number of pages that visitors explore across on the site.Read an article
Charm can help you get people to scroll all the way down a long page.Reach a page
Send more people to an important page, like a big product or signup page.Stay on the Site
Are people leaving? Increase the time people spend actively browsing the site.Get Results
Charm will tell you which version is the best, but also has charts and graphs that show you all the details and statistics involved.
Monitor Traffic
See traffic patterns and find out where visitors are coming from.
- Who just linked to our site?
- Where did most our traffic come from?
- What were people searching for on Google?
- How many people go from the homepage on to the content?
- Did anyone steal our site design recently?
- How many people have come to our site since we launched?
- Have more people come to the site this week than last?
Our Plans
Sites Allowed
Hits per month
Support Available
Easy Install
Just add one clean line of code to your site. The only technical requirement is having jQuery. After the initial installation, never have to change any code on your site again.
Shared Users
Sites are complex ecosystems with many people involved. Our unique permission system lets you easily and safely give people access to your site on the Charm cloud.
Inline Help
Help and instructions are always a click away, with our integrated help zone technology. Nearly all advanced elements have detailed descriptions and instructions available.
Only the beginning
Though we believe that Charm is currently one of the best testing and analytics tools out there, we have a lot more planned and are working on many more exciting features.